CÎROC LAUNCHES A FIRST TO MARKET E-COMMERCE PARTNERSHIPWITH BOTTLES APP

Ultra-premium vodka brand CÎROC is on a quest to enhance luxury daytime experiences and has partnered with SA delivery app Bottles to deliver Bartenders on Demand, a collaboration that allows consumers to enjoy a variety of great tasting CÎROC cocktails every Saturday of February 2019.

The latest developments in technology have contributed to the growing trend towards non- intermediated experiences consumers seek to enhance their summer time chills. The Bottles App will offer the brands signature offering Snapfrost/ Blue Dot as well as the latest limited editionCÎROC Summer Colada cocktail package, inclusive of a bartender that’ll mix CÎROC cocktails for up to 30 minutes in the comfort of your home!

“At Cîroc, we appreciate the need our customers have to learn more about what they are drinking and the desire to customize drinks to meet their own tastes. We have partnered with a platform we feel fully balances our consumers need for bespoke drinks experiences with the convenience of being able to do this in their homes with a personal bartender! ”. Suleni Pather, CÎROC South Africa, Senior Brand Manager.

The limited edition CÎROC Summer Colada is made from CÎROC Ultra-Premium Vodka infused with Coconut, Pineapple and other natural flavours. Summer Colada can be enjoyed best on the rocks or with a splash of pineapple or passion fruit juice, the perfect drink for your summer days.

From only R499, your February Saturday’s will never be the same again with Bartenders on Demand. How to order:

  1. Click on the Bartenders on Demand menu on the app
  2. Select the date you would like your bartender
  3. Select your desired time slot
  4. Select your preferred package
  5. Enjoy your CÎROC experience

For more details visit Bottles App and download the app for the most memorable Saturday’s this February.

#CirocOnDemand

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NOTES TO EDITOR

About Diageo:

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff,

and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guiness. Our ambition is to create the best-performing, most trusted and respected consumer products in

Cîroc

the world, while out purpose is to celebrate life, every day, everywhere.

As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com,

for more information, initiatives, and ways to share best practice.

For more information and queries, please contact:

Jessica Lobi

Orchardon25

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